Landing Page
Clean Blue Gold Conversion
Light landing page palette with crisp blue trust cues and a warm gold highlight for conversion moments.
Lunar New Year (Festive Red & Gold)
High-contrast festive palettes built for banners, CTAs, and celebration pages.
About the Lunar New Year (Festive Red & Gold) palette
Lunar New Year campaigns lean on red for luck and gold for prosperity. These colors are emotionally loaded and highly saturated, which makes them perfect for short, attention-grabbing marketing moments—and risky for long reading surfaces.
The trick is restraint: anchor the design with deep red or warm neutral surfaces, then use gold as a metallic-feeling highlight on CTAs, badges, and dividers rather than as body text.
When to use this theme
- Seasonal promo banners, gift-card pages, and limited-time offers.
- Festive landing pages and hero sections for celebration campaigns.
- High-contrast CTA sections that need to convert quickly.
Color & contrast tips
- Pair red surfaces with off-white or cream text instead of pure white to soften glare.
- Use gold/amber for small accents (icons, borders, button fills), not large paragraphs.
- Check contrast carefully—red-on-gold is festive but often fails accessibility for text.
- Avoid red as a background behind long-form body copy; it tires the eyes fast.
Curated palettes
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Eco Green Yellow Hero
Green-driven landing page palette with warm yellow highlights for sustainable products, eco SaaS, and community brands.
Landing Page
Midnight Rose Launch
Dark landing page palette with a confident rose CTA for product launches, waitlists, and pricing pages.
Landing Page
Warm Gradient Hero
Warm orange-to-pink landing page gradient for emotional and creative hero sections.
Marketing / CTA
Black Orange Urgency
High-contrast black + orange palette for urgent offers, discounts, and single-action CTA blocks.
Marketing / CTA
Rose Amber Offer
Warm promo palette with rose CTAs and amber highlights for seasonal campaigns and product announcements.
Marketing / CTA
Solar Yellow Impact
Bright yellow accent palette crafted for attention-grabbing CTAs and promotions.
Frequently asked questions
How do I keep red-and-gold accessible?
Don’t put red text on gold (or vice versa). Use a dark red surface with cream text, and keep gold for non-text accents like icons, rules, and button outlines.
Is this palette only for one campaign?
It’s strongest for time-boxed festive moments. For evergreen pages, dial the saturation down and shift gold toward a muted amber so the look feels premium rather than seasonal.